Brits bare all on the beach
02.06.2010
London, 2nd June: Europe’s leading shopping community Ciao[1] is predicting an upsurge of tiny beachwear in Britain this summer, based on a massive increase in searches[2] among its UK community.
As the sun came out, ciao.co.uk saw more than a 100% increase in searches for bikinis this year, after analysing searches in January to May 2009 vs. the same period in 2010. Speedos also received five times as many searches as in the same time last year, finding that it may not just be girls going for the risqué look this summer!
The good news is we won’t be getting an eyeful on Britain’s beaches – the site was also inundated with searches for bikini line hair removal products. A total of one in ten swimwear searches were conducted by Brits looking to ‘trim back’ ahead of the summer season.
It also found that Brits still love the celebrity fake tan look of Katie Price and Victoria Beckham, with self-tan products proving as popular as ever. Ciao UK experienced a slight increase in fake tanning searches of 5% over last year and uncovered the nation’s favourite self-tan brands for 2010.
Most popular fake tan brands of 2010 according to Ciao UK:
• Fake Bake
• St Tropez
• L’Oréal
• Ambre Solaire
• Stila
Tom Hyde, Team Leader Ciao E-Commerce UK at Microsoft, comments: “Everyone wants to look their best on the beach and clearly Brits have never been prouder to get their kit off. We’ve buffed ourselves up so that we’re tanned and smooth from top to toe and we’re celebrating by looking for the tightest, tiniest and most revealing swimwear out there. People have said that Brits have no fashion sense - but this summer, we’ll be showing them how good we can look!”
For more information please contact Chloe Wilkinson or Dan Gamble on 020 7608 2500 or ciaouk@hotwirepr.com
About Ciao
Ciao is Europe’s leading shopping and consumer website [1] and provides customers from Great Britain, Germany, France, Spain, Italy, the Netherlands and Sweden with extensive shopping advice on the internet in the target market language. Internet users will find more than 10 million products and more than 5.7 million independent product evaluations and reviews of people’s experiences in over 20 top categories.
The seven Ciao websites (www.ciao.de, www.ciao.co.uk, www.ciao.fr, www.ciao.it, www.ciao.es, www.ciao-shopping.nl, www.ciao.se) are operated by Ciao GmbH headquartered in Munich, which was founded in 1999. Further regional Ciao locations are based in London, Timişoara (Romania) and Wroclaw (Poland).
After the acquisition of Microsoft Corporation in October 2008 Ciao strengthens Microsoft’s European E-Commerce business as Ciao Commerce Division. The Microsoft Corporation (Nasdaq “MSFT”) was founded in 1975 and is the leading producer of standard software, services and solutions worldwide that helps people and companies from all business areas and size develop their potential.
Further information including digital material can be found at: http://www.ciao-group.com or http://socialmedia.ciao.co.uk
1 ComScore MediaMatrix April 10 measured in terms of the aggregate unique visitors in Germany, the UK, France, Italy, Spain, the Netherlands and Sweden. Also measured was the total Internet-using population across those same countries during the same period
2 Omniture figures based on 6073 top searches on ciao.co.uk 1st January to 16th May 2010
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