ciao.co.uk mobilises shopping experience

21.06.2010

London, 21st June: Ciao, Europe’s leading shopping community[1]  today announces the launch of its new and improved consumer mobile offering in the UK market.  Since January 2009, Ciao has experienced impressive growth volumes in terms of access through mobile devices, trebling in user take-up by over 200% in the last 15 months[2]

The new optimised offering enables users of most smartphone handsets to take Ciao in their pocket, getting the most competitive deals whilst out on the high street and reading thousands of user reviews wherever they may be.
The update has been launched on June 15th in the UK and is expected to be rolled out in all Ciao countries over the coming six months and additional functionality is also expected.

Commenting on the announcement, Sebastian Roehrich, Group Manager of Ciao Commerce Division said: “From the staggering uptake that we have experienced since our initial launch last year, it’s clear that consumers are increasingly using their mobile to make purchasing decisions.  We want to empower the user by giving them all of the information that they need to make the right decision, wherever they may be.”

Roehrich continued:  “We constantly strive to innovate in the market and offer a proposition that adds real value to the shopping experience through offering both transparency on pricing and access to thousands of user reviews.” 

Further information on the updated mobile offering or to use it yourself, please visit: http://m.ciao.co.uk.

For more information please contact Dan Gamble or Chloe Wilkinson on 020 7608 2500 or ciaouk@hotwirepr.com

About Ciao

Ciao is Europe’s leading shopping and consumer website[1]  and provides customers from Great Britain, Germany, France, Spain, Italy, the Netherlands and Sweden with extensive shopping advice on the internet in the target market language. Internet users will find more than 10 million products and more than 5.7 million independent product evaluations and reviews of people’s experiences in over 20 top categories.

The seven Ciao websites (www.ciao.de, www.ciao.co.uk, www.ciao.fr, www.ciao.it, www.ciao.es, www.ciao-shopping.nl, www.ciao.se) are operated by Ciao GmbH headquartered in Munich, which was founded in 1999. Further regional Ciao locations are based in London, Timişoara (Romania) and Wroclaw (Poland).

After the acquisition of Microsoft Corporation in October 2008 Ciao strengthens  Microsoft’s European E-Commerce business as Ciao Commerce Division. The Microsoft Corporation (Nasdaq “MSFT”) was founded in 1975 and is the leading producer of standard software, services and solutions worldwide that helps people and companies from all business areas and size develop their potential.

Further information including digital material can be found at:  www.ciao-group.com or socialmedia.ciao.co.uk

&amp